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Cancer Causes Control 2 , 381387 (1991)

It makes for very easy rolling of cigarettes

Decades ago, it was common for tobacco companies to involve the medical community in their ads before studies proved cigarettes are linked to cancer

Martin Inkster, Philip Morris' UK and Ireland Managing Director, told Business Insider that the UK launch was part of the company's overall aim to "replace cigarettes with non-combustible alternatives." The company claims that its new product the Iqos produces 90-95% less harmful chemicals than traditional cigarettes, but these claims have not been verified externally

doi:10.1016/j.dib.2016.11.047 85